What I am talking about is joking refered to as "the academic spring"
http://www.economist.com/node/21545974
or
http://news.sciencemag.org/scienceinsider/2012/02/thousands-of-scientists-vow-to-b.html
A movement to boycott scientific publishing giant Elsevier because of the high price of its journals.
Nine days after it started, more than 2600 scientists—have signed a petition in which they pledge not to publish papers in Elsevier's journals, nor referee other researchers' studies, or do other types of editorial work for the company.
The petition, which has created a buzz on researchers' blogs and Twitter, isn't just an attack on Elsevier, its organizers say, but also an attempt to show the scientific community that it can help change the publishing business themselves to increase access to their studies.
Many scientists and librarians consider Amsterdam-based Elsevier, which publishes over 2500 journals in all fields of science, one of the villains in the scientific publishing industry; its journals can cost up to $20,000 a year, while the company's profit margin in 2010 was 36%, according to an annual report. The petition mentions three main gripes: the "exorbitantly high prices" for the journals, the fact that many are sold as part of 'bundles' that include titles that libraries don't care for, and Elsevier's support of measures such as the Research Works Act, a controversial bill that would undo the National Institutes of Health's "public access" policy.
A spokesperson for Elsevier declined to answer questions, but the company sent a written statement yesterday saying that its price increases "have been among the industry's lowest for the past ten years," and that Elsevier has made several other efforts to increase access to its information, such as the introduction of optional packages and a large contribution to the PubMed Central database. "We respect the freedom of authors to make their own decisions," the statement says. "We hope the ones who sign the boycott reconsider their position however, and we are keen to engage to discuss their concerns."